The goal is to executing your marketing excellently with allocated resources
Build a marketing strategy
Know your market. Getting to identify your competitors' offerings, your customer needs and your business capabilities. Then map out your industry demographics, regulations, price standards etc.
Sell the value of your story. Your message to millions is what sells to the audience. How do they relate to the offerings?
Channels & Execution
Get the word out there. Appear as a relevant service or product to your consumers, they need to see your business as the rightly positioned product or service for them. Appear useful and be quick to act on those interests.
Measurement and analytics of results are as important as beginning the campaign itself. How do you know what works and what does not. Measure, analyse and launch further or tweak things.